A New Day® is dedicated to providing women with affordable, trend-forward fashion including dresses, shoes, pants, tops, handbags, and accessories. As part of our commitment to our customers, we prioritize the security and privacy of your personal information. This policy applies to all information collected through our website, email communications, and any other digital channels associated with A New Day®.
By accessing or using https://anewdaysua.com/, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our website.
What Information We Collect
We collect several types of information to provide you with the best possible shopping experience and to improve our services.
Personal Identification Information: When you create an account, place an order, sign up for our newsletter, or contact our customer service team, we may collect personal information including your name, email address, postal address, phone number, and payment information. This information is necessary to process your orders, communicate with you about your purchases, and provide customer support.
Order and Transaction Information: When you make a purchase on our website, we collect details about the transaction including the products you purchased (such as A New Day dresses, shoes, or handbags), purchase amounts, shipping addresses, and billing information. This data helps us fulfill your orders accurately and maintain records for customer service purposes.
Account Information: If you create an account on our website, we store your login credentials, order history, saved addresses, payment preferences, and any other information you choose to save to your profile. This allows you to enjoy a streamlined shopping experience on future visits.
Technical and Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, access times, and other diagnostic data. This information helps us understand how visitors interact with our website and identify areas for improvement.
Cookie and Tracking Technologies: Our website uses cookies, web beacons, and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze website traffic patterns. These technologies collect information about your browsing behavior, including which products you view, which pages you visit, and how you navigate through our site.
Communication Preferences: When you subscribe to our newsletter or promotional emails, we collect your email address and communication preferences. We also track email engagement metrics such as open rates and click-through rates to understand which content resonates with our audience.
Customer Service Interactions: If you contact us via email at [[email protected]] or phone at (530) 470-9111, we may record and store the content of your communications, including any information you provide to help us resolve your inquiry or complaint.
User-Generated Content: If you submit product reviews, ratings, comments, or other content to our website, we collect and may publicly display that content along with any username or display name you provide.
Use of Information
We use the information we collect for various legitimate business purposes that enhance your shopping experience and improve our services.
Order Fulfillment and Customer Service: We use your personal and transaction information to process and ship your orders, send order confirmations and shipping notifications, handle returns and exchanges, and respond to your customer service inquiries. Whether you’re purchasing A New Day flats for $11.99 or building a complete wardrobe under $50, we ensure smooth transaction processing.
Account Management: Your account information allows you to access your order history, track shipments, manage saved addresses and payment methods, and enjoy a personalized shopping experience. We use this data to maintain and improve your account functionality.
Marketing and Communications: With your consent, we use your email address to send newsletters, promotional offers, new product announcements, and other marketing communications about A New Day® fashion collections. We may inform you about new dress styles, seasonal shoe collections, or special promotions on pants and accessories. You can opt out of marketing emails at any time.
Website Improvement and Analytics: We analyze usage data and browsing patterns to understand how customers interact with our website, identify popular products (such as our memory foam footwear or versatile clothing), optimize website performance, improve navigation, and enhance overall user experience.
Personalization: We may use your browsing history and purchase data to provide personalized product recommendations, customize content displayed on our website, and tailor marketing messages to your interests and preferences.
Fraud Prevention and Security: We use collected information to detect and prevent fraudulent transactions, protect against unauthorized access to accounts, identify security threats, and maintain the overall security of our website and systems.
Legal Compliance: We may use and disclose information as necessary to comply with applicable laws, regulations, legal processes, or governmental requests, to enforce our Terms & Conditions, to protect our rights and property, and to address legal claims.
Business Operations: We use aggregated and anonymized data for business analysis, trend identification, inventory management, and strategic planning to ensure we continue offering the contemporary women’s fashion our customers love.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information with select third parties under specific circumstances.
Service Providers: We work with trusted third-party service providers who assist us in operating our website, processing payments, fulfilling orders, shipping products, sending emails, analyzing data, and providing customer service. These providers have access only to the information necessary to perform their functions and are contractually obligated to maintain confidentiality and security.
Payment Processors: When you make a purchase, your payment information is transmitted to secure payment processing partners who handle transaction authorization and processing. We do not store complete credit card numbers on our servers.
Shipping and Logistics Partners: We share delivery addresses and order information with shipping carriers and fulfillment centers to ensure your A New Day® products reach you promptly and accurately.
Analytics Providers: We use third-party analytics services to help us understand website traffic, user behavior, and campaign effectiveness. These providers may use cookies and similar technologies to collect and analyze usage data.
Marketing Partners: With your consent, we may share limited information with marketing platforms and advertising networks to deliver targeted advertisements and measure campaign performance across various digital channels.
Business Transfers: If A New Day® undergoes a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the successor organization as part of the business transaction.
Legal Requirements: We may disclose your information when required by law, in response to valid legal requests from government authorities, to protect our legal rights, prevent fraud, or ensure the safety of our customers and staff.
We ensure all third parties with whom we share information maintain appropriate security measures and comply with applicable privacy regulations.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance functionality and improve your browsing experience.
Essential Cookies: These cookies are necessary for basic website functionality, including shopping cart operations, secure login, and transaction processing. You cannot opt out of essential cookies if you wish to use our website’s core features.
Performance Cookies: These cookies collect anonymous information about how visitors use our website, including which pages are visited most frequently and whether users encounter error messages. This data helps us optimize website performance and identify technical issues.
Functionality Cookies: These cookies remember your preferences and choices, such as language settings, region, and saved items, providing a more personalized experience during future visits.
Marketing and Advertising Cookies: These cookies track your browsing activity across our website and potentially across other websites. They help us deliver relevant advertisements, measure campaign effectiveness, and limit how many times you see the same advertisement.
Third-Party Cookies: Some cookies are placed by third-party services that appear on our pages, including analytics providers, advertising networks, and social media platforms. These third parties have their own privacy policies governing their use of cookies.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling certain cookies may limit your ability to use some website features, such as maintaining items in your shopping cart or staying logged into your account.
External Links
Our website may contain links to external websites, including retailer sites where A New Day® products are sold (such as Target), social media platforms, payment processors, and other third-party services. These links are provided for your convenience and reference.
We are not responsible for the privacy practices, content, or security of external websites. Each linked website operates under its own privacy policy and terms of service. We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your personal information.
When you click a link to an external website or make a purchase through a third-party retailer, you are leaving https://anewdaysua.com/ and are subject to that website’s policies and practices. Any information you provide to external sites is governed by their respective privacy policies, not this one.
Security Measures
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Encryption: We use industry-standard SSL (Secure Socket Layer) encryption technology to protect sensitive information transmitted between your browser and our servers, including payment information and login credentials.
Secure Storage: Personal information is stored on secure servers with restricted access. We employ firewalls, intrusion detection systems, and other technical safeguards to prevent unauthorized access to our systems.
Access Controls: We limit access to personal information to employees, contractors, and service providers who need the information to perform their job functions. All personnel with access to personal data are bound by confidentiality obligations.
Regular Security Assessments: We conduct periodic security audits and vulnerability assessments to identify and address potential weaknesses in our systems and processes.
Payment Security: We do not store complete credit card information on our servers. Payment data is processed through PCI DSS-compliant payment processors who maintain the highest security standards for financial transactions.
Despite our security measures, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you become aware of any security breach or unauthorized access to your account, please contact us immediately at [[email protected]] or (530) 470-9111.
User Rights and Choices
We believe you should have control over your personal information. You have several rights regarding the data we collect and maintain.
Access and Correction: You have the right to access the personal information we hold about you and to request corrections if any information is inaccurate or incomplete. You can update most information directly through your account settings, or contact us for assistance.
Deletion: You may request deletion of your personal information, subject to certain legal exceptions. We may need to retain certain information for legitimate business purposes such as completing transactions, maintaining records for tax or legal compliance, or resolving disputes.
Marketing Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any promotional email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send transactional emails related to your orders and account.
Cookie Management: You can control cookie preferences through your browser settings, as described in the Cookie Usage section above. You may also opt out of certain third-party advertising cookies through industry opt-out mechanisms.
Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format, allowing you to transfer your data to another service provider if desired.
Account Closure: You may close your account at any time by contacting our customer service team. Upon account closure, we will deactivate your account and delete or anonymize your personal information, except where retention is required for legal, regulatory, or legitimate business purposes.
To exercise any of these rights, please contact us at [[email protected]] or call (530) 470-9111. We will respond to your request within a reasonable timeframe and verify your identity before processing requests involving personal information.
Protection of Minors
A New Day® is committed to protecting the privacy of children. Our website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors without parental consent.
If you are under 18 years old, please do not submit any personal information through our website without the involvement and consent of a parent or legal guardian. If we become aware that we have inadvertently collected personal information from a child under 18 without proper parental consent, we will take immediate steps to delete that information from our servers.
Parents and legal guardians have the right to review, request deletion of, and refuse further collection of their child’s personal information. If you believe we may have collected information from a minor without proper consent, please contact us immediately at [[email protected]], and we will investigate and take appropriate action.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional privacy rights and protections.
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain legal exceptions.
Right to Opt-Out: You have the right to opt out of the “sale” of your personal information. A New Day® does not sell personal information as defined by the CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, including by denying goods or services, charging different prices, or providing a different quality of service.
To submit a CCPA request, contact us at [[email protected]] or call (530) 470-9111. We will verify your identity before processing your request and respond within 45 days. You may designate an authorized agent to make requests on your behalf by providing written authorization.
GDPR Compliance
For residents of the European Union, United Kingdom, and European Economic Area, the General Data Protection Regulation (GDPR) provides comprehensive data protection rights.
Legal Basis for Processing: We process your personal information based on one or more of the following legal grounds: performance of a contract (order fulfillment), legitimate interests (website improvement, fraud prevention), legal compliance, or your explicit consent (marketing communications).
Data Subject Rights: Under GDPR, you have the right to access your personal data, rectify inaccurate information, erase your data (“right to be forgotten”), restrict processing, object to processing, and data portability. You also have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
International Data Transfers: If we transfer personal data outside the EU/EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or other legally compliant transfer mechanisms.
Data Protection Officer: For GDPR-related inquiries or to exercise your rights, contact us at [[email protected]]. We will respond to requests within one month, with possible extensions for complex requests.
Right to Lodge a Complaint: If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with your local data protection supervisory authority.
How Long We Keep Your Information
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account Information: We retain account information for as long as your account remains active. After account closure, we may retain certain information for legitimate business purposes such as fraud prevention, resolving disputes, and legal compliance.
Transaction Records: Order and payment information is retained for accounting, tax, and legal compliance purposes, typically for seven years or as required by applicable law.
Marketing Data: Email addresses and communication preferences are retained until you unsubscribe from marketing communications or close your account.
Technical Data: Website usage data and analytics information may be retained in aggregated, anonymized form indefinitely for business analysis and improvement purposes.
When personal information is no longer needed, we securely delete or anonymize it to prevent unauthorized access or use.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the “Last Updated” date at the top of this policy and may provide additional notice through email or prominent website notification.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of our website after policy updates constitutes acceptance of the revised terms.
Significant changes that materially affect your rights will be communicated clearly, and where required by law, we will obtain your consent before implementing changes.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, we are here to help.
Contact Information:
Address: 9985 Ernst Rd, Coulterville, CA 95311
Phone: (530) 470-9111
Email: [[email protected]]